sembuilders

The Search-based Keyword

admin — Fri, 21 Nov 2008 18:18:52 +0000

Online Business Optimization has a new tool to play with: Google AdWords engineers release a new powerful, effective and useful tool for us AdWords campaign managers. This tool (very similar to the keyword suggestion tool already available on your AdWords account) has new improvements that the former lacked of. “the Keyword Tool currently in AdWords is that the former generates keyword ideas based on your website, and identifies those currently not being used in your AdWords account” google states. Another useful tool for your online business optimization

Adwords quality score updated

admin — Mon, 03 Nov 2008 15:10:15 +0000

google announced in the AdWords blog that new and improved updates will be rendered into the good old ad algorithm , this new changes will take place soon and will affect your ad/quality ratio depending on the CTR’s your ad launched during the active campaign. We believe that this will give campaign managers the option to achieve better ctr’s without the bidding carnage.

salvitaalimentos.com

admin — Thu, 02 Oct 2008 18:34:20 +0000

Latest websites

www.salvitaalimentos.com
Category: Food industry
HSM a major Argentinian Natural foods supplier.
Managing: SEO+SEM+MAILING+ADWORDS+ANALYTICS
Pagerank: 3

www.mascomunicados.com.ar
Category: Marketing & Internet
5k Visitors a month. Emagazine about Marketing
Managing: SEO+SEM+MAILING+ADWORDS+ANALYTICS
Pagerank: 3

www.mercadonic.com
Category: Domain name Industry
First Latin American Domain Auction portal
Managing: SEO+SEM+MAILING+ADWORDS+ANALYTICS
Pagerank: 3

Google releases G1, i-phone rival ?

admin — Wed, 24 Sep 2008 01:23:32 +0000

Google Aka: Search Monster, has released its own version of the so called Social Phones. The G1 (Perhaps Google 1) its a pretty cool phone, equipped with the brand new Android OS, specially designed with heuristics of open source and collaborated scripting ( around the google family for a while…) will cope tech stores in USA and UK about a month from this date. Around the most interesting things in this small black gadget, are the possibility to use google Maps with the new “Navigate through scenary”, one finger slide capabilities, integrated keyboard, tons of google aps and a fastest browsing experience. Not as ‘Visually attractive ‘as its Mac competitor, the G1 will cost around 170 USD and its being sold with Telecoms triple play packages.

Adwords ads now on heavier quality score

admin — Thu, 18 Sep 2008 03:11:57 +0000

Google announced in their AdWords blog that some new improvements have been added to their ad quality algorithms. For those of you who don’t really understand the quality process of an AdWords campaign, pretty much integrates the text content of the ad, the landing page and the keywords targeted for the correspondent ad. One of the most important upgrades is that now keywords that were”inactive for search” that didn’t make it to the first page in the google search results, even if the quality of the ad was accurate, now have the chance to appear at result pages. Google will be able to evaluate keywords for any query where they may be relevant, thus providing ANY selected keyword the ability to launch the ad at the proper moment.

Useful adwords tip!

admin — Mon, 08 Sep 2008 19:57:57 +0000

Everybody knows that google Adwords is leading the modern PPC slash search advertising this days, not to tell the new video-ads related jungle that is already coping major websites. In this world of organic and short term traffic, we just wanted to share a little tip most of you users have been cracking around with google AdWords, the daily budget issue. The daily budget issue actually means that increasing your daily budget will almost every time increase your impression rate (If there are no more new issues around your text ad ), chances are that if your landing page is optimized and theme related to your keyword, increasing your DB will help into achieve shorter results. Wait a minute…Be careful not to “Leave as it is” or else start considering a direct call to your bank, stating that your credit card limit is about to burn. Remember to pause or decrease the daily budget once you reached your desired click or conversions, then start again the next day. Remember the key aspect here is not to leave the campaign on its own luck. Its your call.

Brand new offices!

admin — Wed, 03 Sep 2008 20:51:58 +0000

We have finished moving into our new offices located outside Buenos Aires. CLUSTERBA as the name refers, is a place were several web related firms will converge under one same roof. Top tech installations, VoIP phone lines, Stabilized Power lines, UPS and the list goes on…

When web ad kills tradition

admin — Wed, 02 Jul 2008 04:13:20 +0000

From June 18 to June 30, we were responsible of managing and producing the adwords campaign of a major multitudinaire event held in Buenos Aires, Argentina. “Expomueble” is a place where international furniture designers and makers got together with potential clients and leads. The marketing mix had a tight online budget but here where the results: 1 of 3 people entered the event through Internet invite or campaign. 45% of the people entered the event by adwords or banner campaigns. the Adwords budget itself, was not even the 10nth percent of what was spent in TV or Mag Ads. Conclusion: You create one. We are just happy to show our clients that in proper and trained hands, good, proven and effective campaigns can be delivered using adwords. A good KEYWORD or phrase, placed in the right moment, with just the right bid… can turn your online impact into a real conversion machine.

Web Search Engine Marketing

admin — Wed, 11 Jun 2008 11:41:16 +0000

The title is kind of self explanatory: Current updates on SEM aspects clearly state that Search Engine Ranking Pages are still the best variable to measure when analysing the results of an effective SEO campaign. Getting to know the most descriptive keywords or key frases of your business can really empower the income organic traffic derived from google, yahoo or MSN. As we always recommend our clients, try to encourage keyword frecuency in every content or news you post on you website. Inbound “Pageranked” links are DA DEAL when it comes to SERP’s but lets get real here, those links will come in handy when you are using well known or most bidded keywords in your website, but if you manage to produce your website around phrases people REALLY LOOK in the search engines (related to your website’s topic or theme) and those words have very little competition…well imagine the rest.

Adwords strikes again!

admin — Fri, 06 Jun 2008 13:55:42 +0000

Since we started offering our dedicated online business optimization services, very interesting projects and web related leads entered our daily maintenance schedule. Most of them web related businesses but there were also very interesting start-ups as this two: www.bizforo.com and www.mercadonic.com, both of themSpanish language oriented and Latin American targeted.

This month we have audited several UK Websites and web Projects with a 85.7% of AdWords effectiveness conversion campaigns. We had to deliver very well thought campaigns due to the Pound weight against the Argentinian Peso $, this shows that even though PPC campaigns can behave very unresponsively and expensive if handled ungratefully, dedicated efforts can bring invaluable results to your business strategy.