The title is kind of self explanatory: Current updates on SEM aspects clearly state that Search Engine Ranking Pages are still the best variable to measure when analysing the results of an effective SEO campaign. Getting to know the most descriptive keywords or key frases of your business can really empower the income organic traffic derived from google, yahoo or MSN. As we always recommend our clients, try to encourage keyword frecuency in every content or news you post on you website. Inbound “Pageranked” links are DA DEAL when it comes to SERP’s but lets get real here, those links will come in handy when you are using well known or most bidded keywords in your website, but if you manage to produce your website around phrases people REALLY LOOK in the search engines (related to your website’s topic or theme) and those words have very little competition…well imagine the rest.

With the increased offer of online business optimization companies, search engine marketing and optimization consultants, studios, agencies and firms, it seems no surprise that the same “creators” of the services that started this keyword battle, would open doors to offer their OWN services combo towards services in the search business. YES this is real…Google now offers their own services including keyword investigation, website submission and visibility, etc. In a commercial basis, and with rates far from what small business can afford. The question here would be…does that includes the actual MSN, YAHOO competition? We are no stupid and know that a commercial “solution” or “option” is always offered at least in the major search companies mentioned in this article, but would this be a honest competition among search business consultors? We thinkg this is something that only SERPS and conversion results will define.